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The RED TREE Project is a research initiative conducted out of the
School of Tourism at Thompson Rivers University in Kamloops, British
Columbia. Under
the direction of Dr. Rob Hood, the project aims to help rural
communities affected by the mountain pine beetle to diversify their
economies through the development of tourism products. RED
TREE has received funding through Western Economic Diversification, the
Southern Interior Beetle Action Coalition and Shuswap Tourism to create
five (5) tourism product development guides based on research completed
in three (3) communities (Princeton, Lytton First Nations and the
Shuswap region). These guides will then be made available to other rural
communities looking to develop tourism in their areas.
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